Remarketing – View Through Conversions
View Through Conversions
Display ad campaigns can be measured by using the View-through Conversions feature View-through Conversions occur when a customer sees an ad, and then at a later date completes a conversion/purchase on your site. View through conversions give you a way to measure previously intangible branding advertisement.
View-through conversions are an excellent way to demonstrate the powerful Google Re-Marketing option.
Difference between Conversion & View Through Conversion
A conversion from Google Display ad is when the ad has been clicked and a purchase/conversion is made.
V's
A view through conversion is where someone has seen a Google Display ad and then gone to the website via alternative methods to make a conversion/purchase.
The view-through conversion is probably the truest reflection of return from Display advertising. The very purpose of display ad's is a branding/awareness form of advertising. Your direct conversions will most likely come from search or direct traffic.
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